I Don't Want To Be A Young Master

This is a shopping mall and high-end goods retail as the main business of a group business.    

Ye Feng did not want to repeat the name "Jade Sky International", and of course, he could not use the name "Ye Group". No matter what, he could not make his business look like the Ye Family's.    

After some thought, he chose one word from his name, changing it to Far Wind Corporation.    

At the same time, the Jade Sky International Shopping Center had also changed its name to the Far Wind Shopping Center. These few days, the mall was closed and the interior was undergoing renovation.    

Duan Pengfei was appointed vice president of Yuanfeng Group and also general manager of Yuanfeng Shopping Center. He was left at Tianhai to supervise the construction work, while Ye Feng took Chen Yurou to Shanghai.    

On this trip to Demonic City, Ye Feng wanted to talk about the business license contracts of several luxury goods manufacturers.    

On the plane, the two of them started talking about the strategy line of the Far Wind Corporation. Chen Yurou asked, "From now on, do you plan on doing luxury goods business?"    

Ye Feng smiled and said, "This is only the first step, my plan is to build an international retail giant."    

Chen Yurou asked, "How?"    

"First of all, all the domestic businesses have the tendency to go out of the metropolis and into the small cities," said Ye. "Dining is like this, and so is department stores, except for luxury goods. My idea is that, first of all, they should consider the lack of sufficient supplies. After all, luxury goods are manufactured by hand, so it's very difficult for them to supply large areas of the country. Secondly, the brand of luxury goods, all pay attention to the image, good face, look down on small places. Furthermore, they also take into account the fact that the second-tier and third-tier cities outside of the metropolis do not have sufficient consumption capacity and do not conform to the market positioning of their products. "    

"However, there is still a demand for luxury goods in the second and third tier cities, and it's not a small demand either. I think if we can persuade a few brands to move to Tianhai, or to be more accurate, to move to the Far Wind Shopping Center, then Yuanfeng will become the first company to operate luxury goods in the second tier cities."    

"Yurou, you know, the common folk all have the mindset of following the wind. As for the places that society's upper class are willing to go to, it's also out of curiosity and out of blindness, so they would definitely follow and take a look. At that time, the luxury goods department in the Far Wind Shopping Center will be opened, and under the leadership of the high-class Tianhai people, there will be a lot of ordinary customers. This will bring a lot of potential customers to the mall. "    

Chen Yurou nodded, then shook her head and said, "But, you want high end consumers as well as ordinary consumers, so your market position is in conflict with them. Business must be clearly defined. If you want both, that means you're not going to like them. "    

"I know what you mean." Ye Feng laughed, "But you don't understand what I mean. "I mean, using the high end of the population to motivate the common people, and using the celebrity effect to gather the consumer sentiment, my starting position was in the mainstream market, because the middle end hold the most social wealth. As for the luxury goods, they are just a warhead."    

"Oh, I see if you say that."    

Ye Feng continued, "I would like to open up a shop with luxury goods, and then manage a comprehensive market. Wal-Mart, you know, is the world's biggest retailer, but the scary thing is not how many chains Wal-Mart has, how many kinds of goods it has, but that they have a whole supply chain. "    

"From the moment the goods were released from the factory to the moment they entered their trading company, the entire process was controlled by them. This is equivalent to them gaining control over the vital veins of light industry. Is Microsoft big or not? For a few years, Microsoft was worth more than Wal-Mart, but I dare say that in terms of business impact, Microsoft cannot compare with Wal-Mart, because this society is ultimately a productive society. "    

Chen Yurou asked, "So your goal is to be on par with Wal-Mart?"    

"No." Ye Feng smiled and said, "No matter how big Wal-Mart is, he still can't be the only one with power. And later, there's also Carrefour, Dafu."    

"Then you …"    

"I want to retail to the extent that I can annex the Ye Family's capital plate, and then, let the Far Wind Corporation rule over the whole world."    

These two days, Ye Feng had already established a relationship with Chen Yu Rou. He told her everything about the Ye family, including his relationship with the Ye family.    

There was no need to keep hiding one's origin from others, to hide it from others. In the end, wasn't there still a need to tell them everything?    

The reason why he hid his identity before was mainly to protect himself and to deal with those external dangers. Now that the enemies had been cleared, Ye Feng no longer needed to keep a low profile.    

Although, these enemies were indeed 'temporary', if he continued forward, who knew how many difficulties and dangers awaited him on the road ahead.    

"… …"    

In the past few days in Demonic City, Ye Feng had met with several luxury brands in charge of the Asia Pacific region.    

The situation was just as Ye Feng predicted. These bosses were all arrogant and did not put anyone in their eyes. Upon hearing that Ye Feng was from Tianhai and had no memory of this city, they immediately tossed down the two words, "No talking."    

After bumping against the wall a few times, Ye Feng felt a fire burning in his stomach.    

On the third day, Ye Feng and Chen Yurou were discussing tactics in the hotel.    

"… …." LV talked, Armani talked, Gucci talked, Hermès talked … "Think about it again. Which family didn't have an appointment?"    

Chen Yurou shook her head and said, "This won't do, we have already shown a lot of sincerity. In terms of price and profit margin, no matter how much we give in, I still look down on us …"    

Ye Feng threw all the information he got from the negotiations these past few days onto the bed, and angrily said, "I don't believe it, I'm going to use my trump card!"    

Chen Yurou wondered, "What trump card?"    

Ye Feng said, "Just watch."    

Afterward, Ye Feng made an appointment with Givenchy (Givenchy).    

Givenchy's manager for Asia Pacific was a woman named Han Tianjiao.    

Han Tianwu is 36 years old and looks to be in his early thirties. He is well-groomed and dressed from head to toe. It is obvious that he has been working in the fashion industry for many years.    

The meeting place was at the Demon Capital Business Office in Ji Fanchi, on the top floor of an office building.    

No matter what, as an executive of an international brand, Han Tianpigeon's attitude of taking care of people made Ye Feng and his wife feel more comfortable. At the very least, they didn't wave them away as soon as they heard the name "Tianhai".    

"Director Ye, Madam Ye, I understand your ambition to open up a second tier market for luxury goods, but you must give me a reasonable excuse. Why did Givenchy choose to move into Tianhai?" and not open another branch in Shanghai or Beijing? "    

"Very simple." Ye Feng smiled and said, "The markets of Shanghai and Beijing have already been developed by you. Whether the consumer groups are fixed or not, if you open more branches, you will only be dividing up the customers in the old shops. Tianhai is a completely new market. Moreover, countless people go from Tianhai to Guangcheng every year to buy luxury goods. I can assure you that this is a very large consumer. "    

After Ye Feng said this, he saw Han Tianpigeon deep in thought, then threw out another heavyweight bomb, "Also, I can guarantee that as long as you are willing to set up a specialty store in Yuanfeng, as long as you are willing to spend the first year's profit, I will not give you a single cent. I will even provide you with the best location for the mall for free."    

"Director Ye, this …"    

Han Tianpigeon's tone was hesitating, but her expression had already betrayed her.    

Now, her eyes were shining brightly!