Deserted Wife's Extraordinary Life

But Kang Ying had two lives after all, she had a firm disposition and had seen through the love and hatred in her previous life. She could still forcefully hide the excitement in her heart, and Shi Jiangyuan was not her target, so she was able to maintain a calm heart.    

    

Hearing Kang Ying's words, Guan Xiao said, "Then I'll continue to keep an eye on them and see what tricks they have up their sleeves."    

    

"Pay attention if you are. Let's just practice our internal energy and do our best. Let's quickly start the brand before they start their business." Kang Ying said.    

    

Our commercial is also being broadcasted on the television station every day, the whole county should already know our shopping mall's name, and Director Kang, you are very smart, so the name of Friendship Mall has not changed, it's been decades since the last brand took root in the hearts of the people, so our brand's reputation should be stable now.    

    

"The people of the county now know, but the people of the townships may be lacking in knowledge. But don't underestimate the people's consumption power in the townships. Right now, getting married is a top priority. Living conditions are slowly getting better. People also have their own pursuit for household appliances.    

    

Consumption items such as air-conditioning and refrigerators and luxury goods couldn't be bought, but entertainment items such as television sets were things they had to buy. No matter how poor the family was, they still had to have a television set. Otherwise, when the night came, would the family turn off the lights and go to sleep early, like they did in the 1960s and 1970s?    

    

"After it becomes a windfall, it will be immediately known by every household. The story of the eagles shooting and the sword is well-known throughout the country, and if the friends and classmates in the neighborhood were discussing about a certain TV show but did not know it, that would be too embarrassing. Just for the sake of face, in order to watch a good TV show, the people would even pay for the TV."    

    

Guan Xiao couldn't help praising Kang Ying, "Director Kang, you really know a lot about the common people's mentality."    

    

Kang Ying said: "In the next stage, the townspeople are our potential customers. Because there were very few electrical appliances in the villages, some of the towns didn't even have electric appliances, and the towns with electrical appliances were small in size, so the people didn't trust them. If they really wanted to buy electrical appliances, they would have to come to the county city, after all it was a big one, and old shops and branded shops could give them a sense of security. Therefore, we are the part of the masses that we need to fight for the most. "    

    

"But, Director Kang, the townspeople live in such a scattered manner. It's not like every family has a TV set, so I don't know how to advertise it, okay?"    

    

Kang Ying said: "Add in the text ads first. There are 26 villages and towns in the Lu County, one town will print 10,000 copies for me, and we will distribute them on the most lively day. In addition, all of the village telegraph poles and concrete walls will be pasted with our ads."    

    

"Just advertising isn't that attractive, is it? Everyone took it and looked at it, then probably threw it away. " Guan Xiao thought for a moment and raised her shortcomings.    

    

"Makes sense. How about this, according to the advertisement, as long as you hold this advertisement and buy an account with your own original Friendship Mall, you might be able to enjoy a discount of 10 yuan each time. You can get a 20% discount on the equipment you buy, but of course, only for the account books in the town."    

    

"Ah?" Director Kang, this move of yours is really amazing. You make it sound like a rural hukou is more valuable than a city hukou. " Guan Xiao smiled happily when she heard that, but after thinking about the cost, her face drooped down again and she said, "However, the printing cost of these 260 thousand ad paper is not small at all. And 260 thousand multiplied by 10 yuan, wouldn't that be a waste of 260 thousand yuan?    

    

Guan Xiao was indeed a stingy and infamous butler. She counted with her fingers. If a copy of the advertisement could be sold for a penny, 260 thousand copies, then it would be 2,600 yuan, yet another expense.    

    

Seeing how seriously Guan Xiao counted with her fingers, Kang Ying couldn't help but laugh so hard that her eyes curved into crescents.    

    

"You stingy butler, how much benefit can we get with this money? If you look further ahead, you will have to spend the money that you spend. "    

    

Actually, Kang Ying's choice of advertising in this way was not without reason. The few classic cases where Kang Ying had relied on advertising to rise to the top, which had left the deepest impression on her, were firmly engraved in her mind.    

    

Of course, that was the only classic case that belonged to this era. With the great abundance of commodities and the increasing number of consumers' choices, there were very few cases where commodities could be sold off just by bombarding advertising.    

    

After all, the Central TV's King's X Family Banquet was still on the streets, driving a motorcycle to advertise.    

    

However, it was with this move that the founder of the X Family Banquet had taken away his first pot of money to start a business, proving that it was a successful advertisement that was adapted to this era.    

    

As long as Kang Ying followed suit and did the same, she would be able to do it without any fear of failure. This was the advantage of being able to seize the initiative.    

    

Under her arrangement, Guan Xiao hurried to Zhang Luo's business. She handed over the advertisement to the design company that had previously applied for the membership card. With this experience, it would be easier to communicate with each other if they worked together again.    

    

Three days later, the first batch of leaflets was printed and delivered to the company. Kang Ying looked at them and felt that the effect was good.    

    

In any case, although the bombardment of advertising was simple and crude, it was indeed effective. This was the principle behind the verification of time and money. Therefore, Kang Ying did not feel any heartache for the cost of advertising.    

    

The first time she sent out an advertisement, she personally went on stage and brought Guan Xiao and the others to the biggest village near the county, the Wu Family Town.    

    

Wu Jia Town was a large town with a population of 50 thousand people. Under its jurisdiction, there were seven villages, and the population was mainly concentrated in the vicinity of the town.    

    

Everyone was selling a rabbit, some mountain herbs, eggs, barter, self-sufficient small rural economy can still be seen here.    

    

Of course, there were also bustling department stores in the town. However, the resources in the stores were not considered rich, and the quality and price of the goods were in direct proportion.    

    

Kang Ying had never expected that the streets of the farmers' market would be packed with people during the days of chasing after the dust. It gave Kang Ying the feeling of having an early Spring Festival.    

    

She had grown up in a city and had never experienced the feeling of chasing the dust in the countryside. After Guan Xiao's introduction, she found out that chasing the dust in the countryside was not just a matter of a town.    

    

Of course, only in large towns or villages with convenient transportation and wide access could there be a day of the Ruins, and every town with a day of the Ruins would have a different date. For example, Wu Town was the day where they met once a month, while the next town was the day where they met once every five years.    

    

Kang Ying couldn't help but sigh. She had experienced it once again.    

    

Seeing this, Guan Xiao couldn't help but laugh, "Director Kang, it looks like you rarely go to the countryside. You haven't even been to Ruins Day."    

    

However, this wasn't a rare situation. In the past, the roads of towns and villages were not good, and there were no cars or motorcycles, so it was common for old people to have never been to a town under their jurisdiction. There were even some old people in the mountains who had never been to a county city in their entire lives.