C354 Hunger Marketing
C354 Hunger Marketing
The Dongchen Electronic Engineering Unitel exhibition also completely plunged the IT industry in the world into great terror. The first to be threatened was the processor manufacturer. Intel, AMD, Gundam, Texas Instruments and Apple and Samsung, these companies with the ability to develop and manufacture, quickly realized. Their own processor manufacturing technology had already been far surpassed by Dong Chen. If Dong Chen opened the authorization of the unevenal processor, then these brands' own processor business would be completely finished. However, if Dong Chen was like an apple and did not open the authorization of his own processor, he would only use it for the production of his own products. Then... Not only did Samsung and Apple's processors suffer a huge blow, even their terminal equipment manufacturing... It would also be the end of the road.
A second ago, the smartphone users of this world were still arguing endlessly about who was better between Apple and Andros. However, the next second after Unevensal released... They threw Apple, Andros, and even Window, which had yet to mature, to the back of their minds.
How could they compete? When a terminal the size of a cell phone, equipped with more than the performance of the Intel 9 processor, and with a better image processing performance than the Aka and Nka series, even the desktop computer had been defeated by Unitelsal.
At the Unitel press conference, Zhang Yunfeng announced that the production of Unitel had begun. There were more than 500,000 current products waiting to be put into the market. The surrounding equipment was also being produced at the fastest speed in the production line of the contractor. At the same time, Dong Chen was looking for more contractors. He was looking for all the products of the Dongchen Electronic Engineering Construction Unitel series. The electronic equipment production speed was fast, and the cycle was short. With Dong Chen's financial resources, he could easily produce more than a million a month in the beginning.
If that was the case, then when would Unevensalle be able to be listed?
Regarding this, Dong Chen did not give any specific time. However... The Dongchen Electronic Engineering opened its homepage. There was only a HD image of Unevensalu 4 as well as a paragraph of English text: It will soon arrive...
No one knew how fast it will be very soon.
However, even if there wasn't a single Unevensalle that had officially entered the market, however, the demand for Unevenal had already rapidly expanded to an unimaginable extent. On any websites and forums in the world that were related to mobile phones, tablets, laptops, computers... All kinds of topics were discussing when Unitel would be listed. And after it would be listed, the final terminal of Universal, which was the price of u1, u2, u3, and U4 respectively, would be sold for.
Not only was Zhang Yunfeng not in a hurry to sell Unevensalle, he even imported a set of special equipment from overseas. Furthermore, it only took less than a week for the waiter to improve it. This set of special equipment had already been improved by the waiter.
Even Long Xiaoyue was curious as she faced the heated discussions and waiting of the whole world. Long Xiaoyue saw Zhang Yunfeng sitting comfortably in the office, blowing on the air conditioner, and asked in surprise, "Yunfeng, it has been a week since the unevenal press conference. Now the speed at which the Foxconn is working for us has reached about 100,000 units a day. And their total productivity can reach 800,000 daily productivity units and above. Now the number of orders for other phones has started to decrease. In other words, we will have more productivity invested into us, and now the situation is very good. The market demand is also shockingly high. Why hasn't the sales started yet?"
Zhang Yunfeng said lightly, "Do you know a few years ago, there was a mobile phone brand in the country called Little Mi?"
" I know. " Long Xiaoyue nodded and said, "With all kinds of marketing methods, Little Mi was really popular for a few years."
Zhang Yunfeng smiled and said, "Little Mi's playing methods are very simple. It is hunger marketing and media advertising. They keep claiming that they are the most cost-effective brand. But in fact, their cost-performance ratio was not even in the top three among the domestic smartphones. But because of the hunger marketing strategy, the sales of their smartphones had always been very high. That's why they created a small legend about domestic smartphones."
Long Xiaoyue could not help but ask, "Are you also preparing to engage in hunger marketing?"
As she spoke, Long Xiaoyue continued, "But there is no need for us to engage in hunger marketing at all. The popularity of unevenal products is currently extremely high all over the world. We don't need to use any advertising methods. We just need to open the sales window. The consumers in the world will step over our threshold. "
"No" Zhang Yunfeng smiled and said, "The reason I do hunger marketing is not to sell more, but to increase the attention of Dongchen Electronic Engineering. First, keep the appetite of the consumers, open the sales window, and also use a limited supply method. This time, I want to let Unicell sell at the same time around the world. However, each country and region will only be given a six-figure quota, and the first batch will be sold at the price of six digits. Ten times more than the original price, which is based on the original price, after each batch is added, the price will be reduced by one tenth, and then we will be able to buy all the goods at the fixed price."
"Will this work?" Long Xiaoyue could not help but ask, "If the price is increased by 10 times, then it will be shockingly high. Even the price of U1 will be bought at 49,980. The price of U4 will be 299,980. It will be 300,000!"
As she spoke, Long Xiaoyue thought of something and blurted out, "No, you are saying that the original price will be increased by another ten times. In other words, the price of the U1 will be 4,998 plus 49,980. It will be close to 55,000 yuan!"
"What are you afraid of?" Zhang Yunfeng said, "The first batch will take out one million units, covering 44 developed countries and regions. Excluding South Korea and Japan, there are 42 more units. Then we will choose the 58 countries with the strongest purchasing power from the developing porcelain countries. 100 countries will sell at the same time, and each country will have 10,000 units. First, cover the group with the highest consumer ability. "
Zhang Yunfeng continued, "These users at the top of the pyramid will not care about this bit of money. Take porcelain as an example. With the mainland and Macau, there are more than ten thousand billionaires on the surface. And behind every billionaire, there is at least one family or even family. The purchasing power was very strong, and ten thousand units were not even enough for them to digest. Nokeya Vertu, 100 dollars in performance, tens of thousands, or even hundreds of thousands. It's nothing to them, let alone unevenal? "
Long Xiaoyue said," Then wouldn't this opening price scare other public consumers? If they are scared by this sky-high price, I am afraid they will not have any hope for Universal anymore."
Zhang Yunfeng shook his head and said, "I will announce the fixed price when the first sale price is announced. However, the fixed price will only appear after the eleventh batch. And our own production line has already increased the world's unique laser carving equipment, the first batch of unsold unevensal- After Unevel's logo, we will use the laser etching to etch the words' AST '. It means' First batch '. The words that were carved out were not something that could be imitated by any equipment. Thus, the" 1ST "logo of Unitel will become an excellent symbol of identity."
Speaking up to this point, Zhang Yunfeng stood up and said with a smile," Think about it, the first batch is 1ST. The second batch will be 2nd, which is the second batch of people from Concord. The third batch is third batch, which is the third batch. From the 10th batch to the 10th batch, every batch of Universal would become a unique limited product. I know very well the mentality of those high-end users. They love their face more than anything else. "
Long Xiaoyue could not help but ask, "Really? They are really willing to pay several times or even ten times the price for a special logo carved on a laser?"
Zhang Yunfeng smiled and said, "Do you know that many rich young masters and young ladies have at least two phones?"
Long Xiaoyue smiled and said, "I have several phones. What's so strange about them having two phones?"
Zhang Yunfeng shook his head and said, "They have at least two phones, one of them. It must be Verte. This kind of lousy phone is a symbol of their status. They want one in their hands to be seen by others. Other than that, they also needed a proper smartphone or an apple. Or a Samsung Notes high-end smartphone, which they used for practical use. For example, the internet, entertainment, Weibo and so on. In fact, a smartphone was more than enough. Why do they have to spend at least tens of thousands to hundreds of thousands to buy those luxury smartphones with lousy performance?"
Long Xiaoyue came to a realization and said," You mean that there will always be people willing to pay for their face? "
Zhang Yunfeng nodded and smiled. He said, "There will never be a shortage of such people. Do you think that the Lefay they drank in the western restaurant for tens of thousands of dollars was really because of Lefay? To be honest, they did not have professional training or education. Those rich people can understand that Lefay is better than the Great Wall in terms of quality. In their eyes, Lefay was not as good as Master Kang's Crystal Grape. Do you think that they spend millions of dollars to get a golf membership card every year because they like golf? Perhaps in their eyes, playing golf is more interesting than playing pool.
This kind of person will never lack purchasing power. Instead, he will always look for a product that can showcase his identity. Hermes' bag was worth hundreds of thousands, but if Hermes introduced a bag that looked like a bag without any Hermes logo, when it was also sold for hundreds of thousands, how many people would be willing to buy it? So, when they understood the logo of the first ten batches of Unevensalle, they will naturally be willing to pay for it. "
After saying that, Zhang Yunfeng wiped the corner of his mouth with a smile that he had mastered. He said, "Only in this way can we maximize the impact of Unevenal on the entire market. And the Three Stars and Apple will also pay a heavy price for this. "
"Why?" Long Xiaoyue asked in surprise, "This kind of hunger marketing, what kind of threat will it bring to Three-star Apple?"
Zhang Yunfeng smiled and asked, "With our current daily production of 100,000 units, when do you think we can cover the entire world? The global demand is at least 300 million and above, because of the price of U1. We can instantly kill all the smartphones in today's world. With this model, we can cover all smartphones' users. 300 million, when will we be able to achieve this amount? Samsung and Apple will definitely use our production as an example. Users from all over the world will also feel that... Dong Chen might not be able to produce enough stock in a short period of time. When that time comes... Dong Chen unevenal If it is still on the market at the fixed price, then we only have a bit of production. It will be sold out in a very short period of time. "
"Moreover, a small amount of unevensals will definitely cause hype in the market. There will be people who will increase the price of the unevensals that we sell. This is an uncontrollable factor. We can't control... And for other users, it's a huge damage that makes them feel that Unevensal is too far away from them. As a result, they were forced to give up. "
"If we use this sort of hunger marketing method, ordinary consumers will realize... After the 11th batch, Dong Chen will return to his original sales. They can wait for a while, because... During this period, Dong Chen would use 10 batches of high price products. After clearing out all the high-end users, they would have a chance to buy the original price of the Unevenal Sales. At that time, the high-end users would not use more cash to disturb the market. Most importantly, during the time of the ten batches of goods being released, we would have enough time to take a breather to expand our production capacity. I would not be able to rely on Foxconn to work for me forever. I want to build my own production line or directly buy it from the domestic phone manufacturers."
"I understand..." Long Xiaoyue looked at Zhang Yunfeng blankly and said with a sigh, "So your real purpose is this, using the concept of ten batches of expensive unevensal. Sweep away those customers with high purchasing power so that they won't compete with ordinary users for shares at the same time. And this batch of high price unevenal will also let ordinary consumers have more patience to wait for the original price to be supplied after Dong Chen. And this cycle is also the time for us to expand our production capacity. "
"Yes!" Zhang Yunfeng laughed and said, "Just wait and see. After we send out this concept, ordinary consumers will understand our good intentions. They will think that we are doing this to ensure the fairness of the market and to build a foundation for them to obtain the original price of Unevel fairly in the future. High-end users will also think that we have met their expectations. What's left is only a matter of time."
Three days later, ten days had passed since the Universal press conference. Dong Chen announced the Unevensalle listing plan, the first batch of one million units. It would be released in 100 countries and regions around the world in five days, and the shares of these 100 countries and regions would be fixed at ten thousand units.
Dong Chen also announced his own price list and announced that... After the first 10 batches of goods were sold, Dong Chen will carry out a large number of global purchases. And Dong Chen needed to use these ten batches of time to distinguish the consumers with high purchasing power from the ordinary users. In order to prevent them from causing conflict with the interests of the ordinary users, Dong Chen would also need these ten batches of time. To expand his production capacity, Dong Chen promised. After these ten batches, dong Chen would have the ability to export ten million unevenal units to the market every month. At that time, ， a stable and healthy market environment would be created for the majority of ordinary users.
This action caused a sensation all around the world, but it was a wave of applause.
The consumers already had the experience of buying all kinds of new products. When it was the start, a large number of professional staff intervened, causing a large portion of the shares to fall into the hands of the middleman. Moreover, raising the price, isolating the ordinary consumers, giving priority to the consumers with higher purchasing power. Ordinary users would have to wait patiently for a period of time before the goods would be lowered to the standard price. Now, Dong Chen was using the method of raising the price to cover the high-end users. However, it also protected the rights and interests of ordinary consumers to a large extent. What they needed now was... They just needed to wait.
Furthermore, the ordinary consumers were very satisfied with the price of Dongchen Unel. The performance of the most ordinary U1 was also several times better than the current Apple or Samsung, reaching the standard of an ordinary PC. This price was very close to the people. Even the market forecast staff did not expect that Dong Chen would set the price of U1 at such a low price. According to the market speculation, the price of U1 should be between 10,000 to 12,000 yuan. Once Dong Chen's price of 4,998 was announced, the consumers and the evaluators all thought that Dong Chen was very generous. The price ratio was so high that it far exceeded all smartphones nowadays.
It was precisely because the cost-effective ratio was very high that the consumers had enough patience to wait. Dong Chen had already won enough time for himself to catch his breath. At the same time, the sales of the smartphones in the market suddenly dropped from three Stars of Apple. ... All the brands including Nogia, HTC, Huawei, Zhongxin, and Sony were affected. The reason was that the consumers were patient enough to wait for the original price of Dongchen Unel to be listed. Under such circumstances, very few users would buy new machines. Most of the users who had the idea of buying a new machine started to wait with their money.
Everyone knew that what they were waiting for was a phone, not a car. A phone's production speed was much faster than a car's! The Dongchen Automobile used a year's time to achieve global coverage. As for Dong Chen's unveiling speed, it would probably only take a few months.