Super Little Farmer

The third largest group was Zhang Yun Business Group. Under the jurisdiction of the six main companies. In essence, the previous owner of this corporation was Zhang Yunsheng Supermarket. Today, Zhang Yunsheng supermarket has set up in five provinces in the south central region, a total of 42 large scale supermarket shopping squares, other medium-sized supermarkets, small community supermarkets a total of more than 500 stores, including, of course, the latest merger of the major stores of the Kindali raw supermarket.    

    

In fact, when she was making this new supermarket, she was expanding in two ways: in the department of grocery and home appliances. In the beginning, she only set up special department of general goods and household appliances in each store of her raw and fresh supermarket, the former mainly did clothes, cosmetics, etc., while the latter mainly sold brand household appliances, including all kinds of mobile phones, computers, digital products and so on. Because there were more and more stores, just one department could not manage so many industries, so he relied on these departments to set up two subsidiaries of Zhang Yun's Fresh Food Supermarket, which he would sell all the daily necessities and household appliances to do on his own. Currently, although these two major sections, the department store industry and the home appliances industry, had yet to reach the scale of a fresh supermarket, their strength was already quite extraordinary. For example, Ye Shuzhen has already tried to build a shopping mall in Shanyang District, Jingchu city, which is more than 50 thousand square meters, and still uses the Zhang Yun brand. However, it is mainly composed of high-end goods and cosmetics products, and of course, there are also home appliances sales and fresh supermarkets. The shopping mall also includes food, entertainment, cinemas and so on. "When I analyzed these industries, I found that digital products, computers and cameras, which were originally included in the home appliances industry, had also emerged as a new force. There was a faint tendency to become an independent force.    

    

And this time, I intend to rely on the industry's network to form a relatively independent company to develop large sections of the board. That is, upgrading the original Zhang Yunsheng Supermarket, establishing the Zhang Yunsheng Supermarket Business General Company, responsible for the expansion and product sales of the whole Zhang Yunsheng Supermarket; upgrading the original Zhang Yunsheng Supermarket General Company, establishing the Zhang Yunsheng Business Company, responsible for the operation and development of the whole Zhang Yunsheng department; upgrading the original Zhang Yunsheng Supermarket Home Appliances Company, establishing the Zhang Yunsheng Home Appliances Business Company, responsible for the operation and development of the entire Zhang Yunsheng Home Appliances Chain Company; establishing the independent and upgraded Department of the Department of Digital Work, responsible for the operation and development of the whole Zhang Yunsheng Digital Business Company.    

    

At the moment, my idea is that all four of these companies will continue to join forces, but will be able to go on their own. This is especially the case for the home appliances chain, in recent years Gome and Su Ning have fought to the north and the south, and they have formed an advantage in the whole country. Obviously, directly fighting against them is suicidal, my idea is to use our regional advantage to form an absolute advantage in Nanwei Province and to form a comparative advantage in the surrounding Hunan, Hunan, Sichuan and Guizhou provinces. That's all. As for the digital camera products, it is the way of Huhai digital chain, cyber digital chain. This advantage and disadvantage is equally obvious, the advantage is that these years digital products have entered the common people's home, sales will certainly be good, there is a certain development of production path; the disadvantage is, everyone knows, in recent years digital products especially computer products sales are very weak, development has a greater risk. For example, I knew that the digital city of the hundred heads of Changsha was closed. Therefore, in doing so, some of the necessary measures may have to be taken.    

    

In addition to these four main commercial companies, my opinion is to set up a main procurement company, responsible for the purchase of all the products of the major commercial companies, and to set up a special expansion company, specialized in expansion.    

    

The prerequisite for the establishment of a procurement company is that the four major commercial companies report the products they need to purchase through electronic documents, and after integration, unify the purchases. As a matter of fact, I don't need to be a dedicated purchasing company in the present situation, but from a development perspective, I have to be. For example, Wal-Mart, ranked third in the world's top 500, has a special purchasing machine. Not to mention that the other story Ye Shuzhen told me made me want to do this more and more.    

    

I remember when I talked to Ye Shuzhen about the expansion of Zhang Yunsheng Supermarket, I specifically talked about some of our opponents. When it came to Hunan, she said that the supermarkets in Hunan province were very powerful and that she didn't see all the others as important. That's right, they included the top 500 companies in the world, including Wal-Mart and Carrefour. As far as she knew, there had been no cases of a failure to open a store, and all of them were open to business. To this end, she specially carried out a detailed investigation, only to find that the two domestic life supermarket companies adhere to the same idea: regionalization characteristics. This is exactly what two companies, Walmart and Carrefour, cannot have.    

    

For example, there is a place in Hunan called You County, which belongs to Zhuzhou. This place has a big feature product, "You County Scented Dried." But only the local people of Zhuzhou, or the neighboring counties of Youxian, liked the taste of the product. If Wal-Mart and Carrefour, the top 500 companies in the world, opened their stores in Zhuzhou, these products, which only have local characteristics and local taste, would not be able to enter their purchasing line. However, it is different for fresh supermarkets such as Height and Dahuo, where the product is not only in the purchasing category but also on display. Of course, in the few stores opened in Zhuzhou, this kind of product would be displayed on the counter, which would bring the people of Zhuzhou closer to each other in a short time. People would choose to go up in the world, or go up in the world, rather than to choose between Carrefour and Walla. As for the other shops opened in several cities in Hunan, this kind of product was still on display, because it was a local shop in Hunan, and most of these products were well-known, and people in every city liked to eat them. However, they did not open the special counter because people in other cities did not like to eat this kind of dried meat as much as people in Zhuzhou. As for the other provinces, of course there were also such products, but they were not many, and this again weakened them.    

    

I clearly remember Ye Shuzhen telling me with a smile about this case that one of the local stores in Hunan was about three hundred meters away from one of Carrefour's, and that the two stores should have been at a standstill. Perhaps Carrefour was a little better off, but her eyes almost popped out of their sockets because the Carrefour store didn't have a one-third as good as Carrefour! For this reason, Carrefour has changed three heads in half a year, but still can not reverse this fact. "Later on, after some research, she found out that the root cause of all this was the incense!    

    

Who would believe it? However, this was the truth!